Founded in Paris in 2011, CHOU emerged as a brand capable of blending tasteful designs with reasonable prices.
The brand currently operates one online shop and 9 stores across the Middle East region. 
Beautiful, feminine and active, the woman envisioned by CHOU is constantly changing and adapting fashion to her own style and personality.
Our mission is to offer an accessories concept that highlights the Parisian good taste and elegance by offering a unique brand image, completed by exceptional collections and outstanding customer service.
Dynamic Chic - feminine elegance in a world of motion...


CHOU Store Concept focuses on two key ideas: “attractive-elegant” and “unique-functional”.

Through the materials and shapes that have been chosen, customers are able to feel the elegant, yet comfortable and commercial environment. Noble materials, such as herringbone floor or atrezzo elements, give the space a home feeling that creates a more enjoyable and relaxed experience.

The mixture of elegance and a contemporary environment, makes CHOU concept special and unique.
We renounced the traditional spaces in favour of rather smartly designed areas of different shapes and sizes that make the space both functional and dynamic. From tours with geometric shapes, to the central furniture and lighting, we provide the functionality and design mark.

Besides attractiveness, elegance, and functionality, the quality and durability of the furniture and decor elements are of major attention in the design and manufacturing process.


Our custom tailored franchise system places at your disposal a comprehensive structure that covers all aspects related to brand image, marketing, product and franchise management.

Our aim is to offer you a ready to start business so that you can focus your efforts exclusively on maximising your sales. CHOU takes care of all of the following aspects:
  • Store interior design project
  • Two varied and complete collections per year
  • Instructions for merchandising and window display
  • Support with social media and marketing related tasks
  • Training your sales and management team
  • Supply of branded stationary and materials
  • Periodic visits from our Visual Display Trainers
  • Logistics and IT support
We believe in a business model that focuses on team work, so when you chose CHOU, you become a valuable member of our team.

At CHOU every partner and member actively contributes to grow and develop a business we believe in and we love to work for.


149 Rue Oberkampf
75011 Paris, France
T: +33 610 571 551

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